Предавање о социјалним мрежама

У понедељак 14. јуна 2010. године, са почетком у 15 часова, у просторијама Рачунарског факултета (учионица број 7) одржаће се предавање на тему "Analyzing Social Networks and Shaping On-line Communities". Предавање ће одржати Наташа Милић-Fryling, Principal Researcher - Director, Researsh Partnership Programme - Microsoft Research Cambridge, UK. Сви заинтересовани ће имати прилику да се боље упознају са социјалним мрежама, са посебним освртом на Twitter, Flicker, Facebook и сличне мреже.

Title: Analyzing Social Networks and Shaping On-line Communities


Abstract:

This presentation will inform about the computer science research performed at the Microsoft Research Laboratory in Cambridge, UK and discuss research in social networks in more details. Among the major technology and societal shifts is the emergence of social media such as Twitter, Flicker, Facebook, etc., some including hundreds of millions of individuals who regularly engage in online interactions. One of the challenges is to characterize the user behaviour and develop adequate metrics to describe the 'health' of an online community. Our research shows that small changes in the design of features or the user interface can have a significant impact on the community development. Similarly, the metrics devised to characterize individuals' and community behaviour need to be robust and resistant to misuse. We explore mathematical models that can be used effectively in that vain. We will conclude with the discussion of tools and resources that Microsoft Research makes freely available to further research in computational sciences.


Presenter: Наташа Милић-Frayling, Director, Research Partnership Programme, Microsoft Research, Cambridge