Arts organizations, cultural institutions, the media industry. Specific features and principles of management in the arts, culture and media. Adapting the organization various fields of culture and the media. Production applications and content. Strategies of media and cultural organizations. The impact of new technologies on the management culture and the media. History of and trends of modern management. Dedication to customer needs. Continuous improvement. Innovative. Building a brand. Internationalization. Writing and execution of projects in culture and the media. Normative and financial aspects in management. Evaluation and self-evaluation. Efficiency and effectiveness in the culture and media. Copyright and related rights in the management culture and the media. Cultural and media policy. Ethics and the public interest and the management of culture and media.