Protoconceptualisms; The concept, theory, text and work The concept of avant garde and neo avant-garde; Determinants of conceptual and post conceptual work Contexts and procedures of conceptual designing; Design as an idea; Performances concept Analysis of the work of design studios and agencies; Organizational development of design studios and agencies Program definition: design conceptualization, aesthetics and poetics of action Strategic planning and preparing a strategic plan Program and organizational strategy; Material resources planning; Monitoring the strategic plan.